According to Wikipedia “A strategic partnership is a formal alliance between two commercial enterprises, usually formalized by one or more business contracts but falls short of forming a legal partnership or, agency, or corporate affiliate relationship. Typically two companies form a strategic partnership when each possesses one or more business assets that will help the other, but that each respective other does not wish to develop internally.”
By having a strategic alliance with a business means that you are
i) either opening up opportunities for a passive income to boost your finances and this can be in the form of a one off referral fee or an ongoing commission called an affiliate fee or
ii) it can be a joint
project where you both work together to create a product or service to fulfill a need and the both of you will earn a specialist income or iii) it is an exclusive agreement between two business owners on joint profile raising which helps to significantly open up and widen the network and contacts which in turn open up more business opportunities.