We have recently been talking a lot about branding, selling, marketing and social media on this blog and I just wanted to take it back a step and find out if you know who you are trying to target?
This may seem a silly question but do you know who your ideal client is? Are they male or female, how old are they, what type of business do they have, what problems do they need solving and why do they need you to solve them for you? These are the questions you should have already asked yourself before you started promoting and searching for your clients.
Once you have the answers to these questions, you know exactly who you are marketing too and where to find them. If they are business orientated which as a VA I am sure they are, you need to be utilising Linked In, but depending on their niche, they will no doubt be using one of the many other social media platforms to network.
Use this tool also in every aspect of promoting and marketing your business as it will help you keep focused on the clients you are looking for and stop you wasting your precious time on area’s that are not going to work.
