Marketing – mention it to any small business and they’ll immediately think two things – effort and money. But at its core, marketing is really just about building relationships with your potential and existing clients. So, with that in mind, how can you effectively market on a tight budget? Focus on providing great content It […]
This month, I am delighted to feature Sarah Clewes of All About Admin. I asked Sarah a new mixture of questions and I hope you find her story and her answers as inspiring as I do. Describe yourself in 3 short sentences. Personable and proactive; I thrive on variety and consider myself quite formal […]
Creating your own mailing list is a must for any business. But small businesses struggle to work out what to do after they have someone’s name and email address. We’re all told to ‘build a relationship with our subscribers’, but what does that involve and should it include a newsletter? Building the relationship When it […]
Small business owners can often see blogging as a waste of time. They reason there’s already so much involved in running an actual business – taking time out to write on a regular basis is just too much of a drain on their time. However, blogging has so many great benefits for you and your […]
When it comes to running your own business, you know you need to have plans and strategies in place. But often however, we struggle to understand the differences between them. One of the typical ones we’re told by gurus and mentors to get, is a marketing strategy and plan – but we don’t know what […]