Hello and welcome to VACT, my name is Amanda Johnson and I’m a Business Coach, Mentor and Trainer specialising in Virtual Assistants

I built my career on two pillars: serving others and fostering growth.

After 23 years in the Royal Navy, I translated these values into entrepreneurship, leading a successful VA team that supported businesses worldwide.

In 2014, I embarked on a new mission: empowering VAs through training and mentorship.   Selling my “doing” business in 2016 allowed me to fully dedicate myself to this purpose.  

I’ve been humbled to be recognized as the UK’s best VA Training Provider many times, reflecting my commitment to helping others thrive and love that I now have the opportunity to  speak on the subject of Virtual Assistants across the world.

While my brand might appear playful, my leadership approach is grounded in serving, authenticity and empowering individuals to reach their full potential.

I am a wife to a great husband who is a Mortgage Consultant, a Mum to 2  boys and we live on the edge of the New Forest.  

You know you want a VA Business that gives you the freedom and flexibility you crave, to get clients and be successful.  I can help!



Honesty – I am known, for my honest, straight talking no bullshit communications style.  Promoting openness and empowerment.


Integrity is the quality of having strong ethical or moral principles and following them at all times, no matter who’s watching.


Loyalty stands for commitment and dedication to you and your business allowing respect and trust to flourish.


Commitment shows integrity and a willingness to stick to your own passions and principles in the face of adversity.

What I believe

As the Boss of your own VA Business, I am a firm believer in the following key messages:

√     Play the long game, be the CEO of your business and not the Do’er.

√     People will generally do business with those that they know, like and trust.  Communication is critical to your success.

√     Focus on the outputs / transformation you give your clients and not on the services you offer.

√     Swim in your own lane – do not compare your start to someone elses start, middle or end.


As a servant leader, I am are here to help make the transition a smooth one – and one that’s paced however fast or slow you’d like!

All of our VA Training Courses, VA Membership and VA Coaching packages are designed to fit around you, your current work commitments, your individual circumstances and your budget.  

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