Hello and welcome, my name is Amanda Johnson and I’m a Business Coach, Mentor and Trainer specialising in Virtual Assistants

I launched my own successful VA business after retirement from the Royal Navy after 23 years service, grew a team and between us we supported a variety of business across the UK and globally.

I started training, coaching and mentoring Virtual Assistants in 2014; sold my “doing” VA business in 2016 and have purely focussed on providing training, coaching and mentoring since then.

I am very humbled and proud to have been voted best VA Training Provider in the UK for 5 years in a row and to speak on the subject of Virtual Assistants across the world. 

I am a wife to a great husband who is a Mortgage Consultant, a Mum to 2 gorgeous little boys and we live on the edge of the New Forest.  Shall I share a secret – I am not very pink or fluffy despite the colour of my brand! 

You know you want a VA Business that gives you the freedom and flexibility you crave, to get clients and be successful.  I can help!



Honesty – I am known, for my honest, straight talking no bullshit communications style.  Promoting openness and empowerment.


Integrity is the quality of having strong ethical or moral principles and following them at all times, no matter who’s watching.


Loyalty stands for commitment and dedication to you and your business allowing respect and trust to flourish.


Commitment shows integrity and a willingness to stick to your own passions and principles in the face of adversity.

What I believe

As the Boss of your own VA Business, I am a firm believer in the following key messages:

√     Play the long game, be the CEO of your business and not the Do’er.

√     People will generally do business with those that they know, like and trust.  Communication is critical to your success.

√     Focus on the outputs / transformation you give your clients and not on the services you offer.

√     Swim in your own lane – do not compare your start to someone elses start, middle or end.


I am are here to help make the transition a smooth one – and one that’s paced however fast or slow you’d like! 

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