Guest Post: LinkedIn Marketing for Virtual Assistants: 5 Lessons Worth Learning From Warren Knight
Did you know that in 2016, 64% of B2B social referrals to a website come directly from LinkedIn?
When it comes to Social Media and specifically LinkedIn, virtual assistants may find it hard to generate successful results because they are unclear of how each social network needs to be approached.
As a business growth expert and Social Media strategist, I have worked with various virtual assistants and have found LinkedIn to be one of their biggest successful online marketing channels, once understood how it can be used.
LinkedIn should be treated as your mini-website, and to help you put your best foot forward as a virtual assistant, here are my 5 lessons worth learning when it comes to LinkedIn.
- Understand LinkedIn Etiquette
With every social network, there is a certain etiquette that needs to be followed and this is no different when it comes to LinkedIn. To build relationships and business connections, you need to have good manners, and understand the purpose of LinkedIn. Use the right visuals to represent your in a professional light, use good, written language and treat LinkedIn as the professional network that it is.
- Get Involved in Conversations
Part of using a social network is engaging, and to do this in a professional way, you need to join, and get involved in groups. Don’t join too many, and only join the ones that are relevant to your business interest, and serve a specific purpose.
- Understand The Importance of Recommendations & Endorsements
You can endorse a connection for a particular skill by going to the “skills & endorsements” section of their profile, and clicking on the name of the skill, or the + sign next to the skill. Do this for three different connections of yours, and they will be notified via email that you have done this and they will do the same for you.
A recommendation inside of LinkedIn holds a lot of weight so make sure you ask every single person you do business with, if they would recommend your service inside of LinkedIn. In return, you can do the same for them.
- Share Great Content
One of the best ways to expand your LinkedIn network as a virtual assistant and to create a professional LinkedIn profile, is to share great content that is relevant to your audience. I do this on a daily basis and it has helped me build my network inside of LinkedIn.
Make sure the content you are sharing is relevant to your business, will encourage engagement and will give you that professional edge over your competitors.
- Stay Up To Date
I have, in the last 5-6 years changed my LinkedIn profile various times to make sure the content on my professional LinkedIn profile is relevant, and as up-to-date as possible. Are you doing the same?
It is key that you keep your profile updated, and relevant to your current working positions. This will include updating your skills, photo’s and experience.