Branding is an essential aspect of any business, including virtual assistants. It goes beyond aesthetics, serving as an instant identifier of your identity and offerings. A strong brand establishes a memorable presence in the minds of potential clients, fostering trust and setting clear expectations.
Incorporating captivating images is a powerful way to convey your brand effectively. Today, I want to share my two favourite resources for modern and fresh photos: HauteStock and Styled Stock. These platforms offer a wide range of high-quality visuals that can elevate your virtual assistant brand. (Please note this are affiliate links and I may earn a commission if you buy from them – however, please also note these are the 2 sites I use for my images.)
Utilise Your Brand Colours
To maintain consistency, infuse your brand colours into your graphic images. Whether it’s the border colour, font, or background, integrating your specific colours ensures a cohesive visual identity. I think we all can guess my brand colours (battleship grey and magenta pink!)
Emphasize Words in Graphics
When it comes to branding consistency, you have two options: utilise the fonts from your website and logo for a consistent look or experiment with different fonts to make important words stand out. This approach adds a touch of creativity while ensuring key messages are visually prominent.
Maintain Visual Consistency
Consistency is crucial in conveying your brand through images. It is essential to curate visuals that align with your brand essence. For instance, if you cater to supporting those who offer high-ticket programs for women entrepreneurs, consider using images showcasing professional women in luxurious settings, such as exotic locations, high-class shops, and restaurants.
While capturing your own photographs can be ideal if you have the necessary tools, you can also explore purchasing relevant and high-quality images from stock libraries – remember my favourites from above. Alternatively, free alternatives can be useful if you have budget constraints.
Incorporate Logo, Company Name, and Website Details
An easy way to infuse your brand into graphic images is by including your logo, company name, and website URL. To avoid clutter and maximize image space, it is advisable to use one or two of these elements and not all on every graphic!
Remember, consistency in the placement of your logo, company name, and website details is crucial.
Effective use of graphic content allows you to paint a vivid picture for your target audience, conveying your story to the world. Whether it showcases who you are and what you do or the emotions and values you want your products/services to evoke, visual branding offers an instant snapshot that speaks volumes.
How do you leverage graphic images in your virtual assistant business? Do you encounter challenges when visually conveying your brand, or do you find it a seamless process? Share your branding tips and experiences in the comments below!
If you want to read a little more on this subject – check out these blogs:
Why you need to get clear on your brand identity: https://vact.co.uk/why-you-need-to-get-clear-on-your-va-brand-identity
How to develop a personable brand voice – guest blog from Rachel Barker: https://vact.co.uk/how-to-develop-a-personable-brand-voice/
Brand consistency on social media: https://vact.co.uk/brand-consistency-social-media/
How to brand or rebrand your business: https://vact.co.uk/business-branding-brandrebrand-business/