Marketing – mention it to any small business and they’ll immediately think two things – effort and money. But at its core, marketing is really just about building relationships with your potential and existing clients. So, with that in mind, how can you effectively market on a tight budget? Focus on providing great content It […]
If you want to earn the respect of your clients, you need to create some boundaries. Not only does this help give you down time, it also leverages your time and ensures your clients know what is expected of them. It’s surprising that so many businesses find this so difficult, considering how important and necessary […]
The Data Protection Acts of 1998 and 2003 mean everyone who is processing personal information needs to register with the Information Commissioners Office (ICO). A good Virtual Assistant can set herself apart from the competition by, not only having indemnity insurance, but also being registered for Data Protection. This gives clients peace of mind, as […]
If you run your own business and are responsible for its success, you are classed as self-employed. You therefore need to register your self-employed status with HMRC within the first two years of your business. (https://www.gov.uk/new-business-register-for-tax) Once you’ve registered your business with HMRC, you will then be posted an activation code for the Government Gateway […]
Your business name needs to convey your brand, expertise, value and possibly the type of business you’re in. Get the name right and your marketing and branding will flow easily – pick a wrong name and no one will remember who you are or what you do. Business names can be abstract, so they convey […]