Imagine investing the time and/or money it requires to set up a good lead magnet and associate sign up page.
You create a lead-magnet product.
You get your autoresponder emails series set up.
And then you craft some sales copy or add words to your website that you’re sure will entice your ideal clients to rush to your opt-in form and download your freebie!
Except when you unleash all this magnificence on the world, your conversion rate is pretty dismal, no-one downloads it and you have crickets on your email list. You hear others talking about getting 20% or more conversion rates on lead pages, but you can’t even crack double digits. Or that they get new clients just from the copy on their website. Eurgh.
Chances are, your freebie has one or more of the following problems. Take a look…
Problem 1: No One Wants Your Lead Magnet or Free Downlod
Before you even think of creating a lead magnet, you need to do your market research first. You need to find out what your ideal clients might want to download and then give it to them.
One good way to do this is to actually ask them on your social media. If I was to create x would it be useful to you.
For example, if software tips would be useful, you might create your top 10 and then present them in a way that your ideal clients want to receive them in – this could be in one of the following forms:
- Apps / software
- Mind maps
- Gear lists
And other tools and resources.
Just be sure you create something that’s highly desirable and valuable.
Your lead magnet needs to live up to its name by attracting potential ideal client who’ll eagerly turn over their email address to you to get their hands on the solution to their problem.
It’s worth remembering an email address is like a form of currency, especially today when we receive so many messages – potential clients are getting picky over who they share this with.
Problem 2: Your Page Looks Like It Was Designed By A Child
A web page that screams “amateur” could have your prospects hitting the back button as soon as they land on your page. Unfairly or not, people do judge a book by its cover – and they judge the quality of your services based on your website and the copy on that site.
You don’t have to spend a lot of money on a website, there are free options available and I share some of my favourite website resources on the VACT Recommended Resources page.
Problem 3: Your Sales Copy Stinks
You could have the most awesome and in-demand lead magnet on the whole planet, but your conversion rate will be pretty dismal if the copy doesn’t convey this awesomeness.
So what you need to do is either learn how to write good copy, or hire a professional to create it for you. It’s really important that you get this part right, because good copy can really send your conversion rate through the roof.
Take note, your sales copy doesn’t need to be long. However, it should include the following at a bare minimum:
A benefit-driven, attention-getting headline that entices someone to want to know more.
- A list of the main benefits people will get when they download that free resource.
- A strong call to action, along with a reason why they should download it today.
The copy on your website can literally make all the difference between you running a successful, profitable Virtual Assistant business this year and not getting the right people talking to you.
So If you’re interested in learning exactly what separates effective high-converting copy from the rest of the fluff on the internet, the lovely Chantelle is hosting The Fluff Free Copy Challenge: A 3-Day Crash Course for VAs, SMM and aspiring Copywriters from the 14th-16th December.
You can register for your FREE spot by clicking here.