Hiring a VA isn’t a decision a business owner takes lightly. For starters, they’re looking for someone who can do the tasks they want completing. Someone who can provide a solution to their needs. But when they’re looking into hiring a VA, clients are also looking for something less tangible – they’re looking to be persuaded.

They often know they need help with their business. For many, they’re not sure how that will look. Your clients are looking for something that is attractive and convincing for them. Something that will let them know they’ve made the right decision – so here’s how you do that.

Describe your business well to be relevant to clients looking at hiring a VA

If you’re looking to be attractive to your potential clients, you need to describe your business well. You need to be making sure you accurately describe what you do, who you help, and how you help them.

Be consistent with your message and the description of your business. It’s something that you’ll be repeating over and over, across the different platforms, so keep it uniform.

Focus on the benefits, not the features of what you offer. This helps you be clear on what you’re bringing to the table and allows clients who are looking into hiring a VA, to understand how you can help them.

When they’re hiring a VA, clients want an attractive solution

What’s important, when describing your business, is not to tell them what you do, but tell them why you matter. Your clients want solutions that are attractive, emotive and benefit-driven.

They’re looking for reassurance that you can help them and can do the job they need. They want solutions without any hassle. They want to free up their time and their to-do list.

Bottom line, they want to grow their business.

So create irresistible offers for them that will accommodate their needs. Make them attractive. If you need a little help with this, have a read of Are you selling what clients want to buy?  

Your clients want convincing that hiring a VA is the right choice for them

Ultimately this is what clients are looking for when they are hiring a VA. They want confirmation that you can help, you understand what they need and can provide them with that.

So show them that, by using consistent, benefit-driven descriptions. Make your solutions attractive and of value to them. [If you want help adding value to your services, check out Easy ways to add value to your clients]

Illustrate how you can help them get where they want to go because you understand their needs. And show that hiring you is the right choice for them.

Hiring a VA isn’t a decision a business owner takes lightly. But if you take the time to really understand your clients, you’ll be able to persuade them that hiring a VA is the right solution. And you’ll be able to give them the results they need, to confirm that they made the right choice in hiring you.

If you’re looking for affordable and practical support to help you grow your VA business and market yourself well, check out our monthly VA Membership site. It gives you the training and guidance you need, as well as access to a thriving community, all designed to help you have the VA business you want.