You have your website and it is full of keywords and meta tags but you are still not ranking as high as you want to and there is a reason for this. If you are not adding fresh regular content to your site then the search engines will be ranking other sites above yours. The easiest way to do this is to use your blog on your site. But you may still be asking yourself, why blog and what do I write?
A blog is now an essential part of any business, which will help to attract new clients and who doesn’t want that? This is because a blog is updated regularly with relevant information about the business and who runs it. Blog posts need to contain key words that search engines will pick up and then send relevant traffic through to your site.
Blogging is easy once you know how. It is essential that a business blog is used purely for business and not be too personal although putting a person behind a business is a great way to build relationships with clients.
What is written on a business blog is a great way to get across that you are an expert in that niche, being a VA and what you can offer as a VA. Writing interesting posts such as how you got where you are and new projects is a great way to reinforce your expertise.
Posting at least 3 times a week is essential to get the most out of the search engine, but if you can only do one a week, that is still 52 fresh pieces of information being added to your blog.
Once you start it is easier and consistency is the key to making blogging work. Give it a go and see what happens!