Power Hours are incredibly popular within the coaching and training industries, for both business owners and clients. But did you know that for a VA Business, they could also be an awesome idea too? A Power Hour serves so many different purposes and could help you step outside of the box when it comes to creating offers your clients will love.
Here’s a quick breakdown of what a Power Hour is and why they’re so great for your business.
What is a Power Hour?
A Power Hour can mean different things to different people. For some, it can mean offering dedicated focussed periods of time to work on their business – a little like the virtual coworking sessions within the VA Membership.
But for the purposes of today’s blog, we’re talking about a Power Hour as a 60 minute paid call you offer clients. You use this time to help them with something specific that they need help either solving or understanding. This could be a problem or issue they’re facing, something they currently don’t know how to do or don’t know what software to use to solve it, or as simple as helping them create a framework, strategy or schedule to help them move forward in some way.
Why they make great introductory products
If you’re looking to introduce potential clients to what you do, a Power Hour is a good solution. It enables you to show a little of who you are, what you’re about and how you can help them. You could even use it as a paid alternative to a discovery call – where you’re not just talking about potential solutions; you’re actually showing them what you can do.
Often clients may need to see the results you can bring before they commit – and that’s where a Power Hour will help.
A Power Hour can be an upsell and a downsell
If someone can’t afford to commit to a package, your Power Hour could be a great solution. But it also works the other way too. Maybe you have a course that helps your clients with their social media, blogging or productivity – a Power Hour call could then be an upsell to introduce them to your one-to-one help.
They’re an opportunity to solve a specific problem your client is having
A 60-minute focused call is the perfect opportunity to help your ideal clients with the specific problems they may have. They could be an existing course client who needs a little extra help with something outside of the course remit, an existing client who wants an extra one-off hour to deal with something specific, or someone who isn’t yet a client but wants some help with something specific.
A Power Hour is a great solution for brain pickers!
Have you ever been to a networking event or made a new connection on social media, for them to immediately start wanting to pick your brain? It can be a slippery slope as, if you give free advice, you may be pathing the way for someone to become a new client. But on the other hand – you could be pathing the way for someone to just keep asking for free help.
This is where a Power Hour comes in handy. You can let them know you’re more than happy to help them, and then give them the link to your paid Power Hour session. Nothing more needs to be said!
Power Hours are incredibly popular within the coaching and training industries, for both business owners and clients. But they can also work well for Virtual Assistant businesses too.
In the recent blog ‘How to generate business as a Virtual Assistant’, we looked at how you need to think outside the box for your VA business.
A Power Hour is a prime example of that, as it helps you build additional products and services into your VA business, thinking outside the box and providing solutions that will work for your business and your clients.