When we talk about investing in your business, most people will immediately assume we’re talking about financial investment. However, there are so many different ways you can invest in your business! 

Last week we looked at FOMO and how to spot the signs that you’re suffering from that fear of missing out. Now it’s time to look at what investments you’re prepared to make in your business – and how it isn’t always about the financial kind.

Investing in your business: Money

Let’s get the most obvious investment out of the way first! Yes, there are going to be times when you need to invest some cold hard cash in your business. When you’re first starting out there are some essentials you’re going to need and these will cost you financially – but it doesn’t mean you have to spend a fortune. 

As a minimum, a typical VA business will need you to invest money in something to work on (PC or laptop), a mobile or land phone, your website URL and somewhere to host your site. 

Time: a business investment we all need to make

When you first start out, you’re often money poor but time rich, so it makes sense that you invest a lot of time in your business. The majority of your time needs to be going on revenue-generating activities, promotion and training (if needed) – if you want to quickly attract clients and get your business growing.

Investing effort in your business 

No matter what stage of business you’re in, you need to put in some elbow grease and get stuck in. You know you need to put in the time, but it’s the concerted and consistent effort you put in, that will create the moment to move your business forward. So take a look at your goal list, break down those goals and put some effort into your next steps.


This isn’t one of the most obvious ways of investing in your business, but it is an essential one. You need to believe you can do it, and that you’ll get where you’re headed. You might not always know how to get there or whether you’re headed in the right direction, but if you believe in yourself and your abilities, you’ll get there eventually! If you need help with mindset and self-belief, check out this blog post on how to reset your mindset, when the mind monkeys are already there!

Invest a little trust

Trust you’re on the right path and taking the journey you need to make. It’s so easy to keep stopping and questioning every single step or decision you make, as you move forward. What you need to do though, is invest a little trust in the path you’re on.

Commit to the process

 The final thing you need to invest in your business is commitment. A commitment to the process. Know it takes time for changes to be made and new strategies to start working. Give it the time needed, to gather momentum and believe that you’re on the right path.

There’s a variety of investments you can make in your business, and not many of them are financially driven. However, most of them work in tandem with each other, helping to magnify and enhance the others. So decide which ones you’re going to start implementing first and take those first steps towards investing in your business.

If you’d like to explore this subject further, I’d recommend reading any of the following blogs:

The steps you need to take to become an awesome VA

Employee to business owner: how to make the mindset shift

How to equip your Virtual Assistant business for success

I’d also suggest investing in a monthly membership club, as they’re a great way to invest in your business growth and your personal success as a VA. That’s why I created the VA Membership. You get access to resources and support, online training and webinars, as well as discounts on my workshops, packages and programs, as well as those of my partners. so if you’re looking for a monthly membership club specifically for VAs, the VA Membership is the place to be. You can check out everything included, by clicking here.