You may be wondering what is the point of entering awards? Why set yourself up to be disheartened if you don’t win?
Well there are many reason’s why entering awards is not only good for your business but also good for you. The main reason to enter awards is the recognition you receive on not only winning an award, but also for being nominated or becoming a finalist. Its realising that someone believes you do an exceptional job, provide an outstanding service and wants to show you that what you have provided for them is top class and that you deserved to be recognised for your effort and hard work.
As well as the recognition, entering awards is a great way to receive extra PR. Normally you will be able to release a press release to state you have been nominated for an award, also if you are a finalist and you will definitely send a press release out if you win. The company organising the event will also be promoting the awards, so there will be added media coverage for your business through this too. All media coverage is another way of promoting your business so make the most of every opportunity.
Finally entering awards is a must to show how important you feel your business is and also how committed to providing an outstanding service. It is ok to nominate yourself and sometimes it is a lot easier to do this than expect or ask someone else to nominate you. Who knows your business better than you. Some of the entry forms for awards can be quite in depth and no one knows what you do and how you do it better than you. You may feel like you are cheating but there are many other businesses out there that will be doing it too. Also if you don’t, who will. Don’t miss out on the chance to increase your businesses exposure and the chance of receiving the recognition you deserve.
Finally another added bonus of entering awards is that there can be other opportunities that can arise on the back of an award win or nomination. Being seen as an expert in your field and providing a dynamic and innovative business which has been worthy of an award nomination can open many doors including speaking engagements, consultancy or job opportunities.
So no matter how you feel about entering awards, if you want to be one step ahead of the game, get nominating yourself and your business for any awards you can, you never know where it may lead you.